Check out more
about me and my process!
See what I’ve created so far and reach out!
Hi, I’m Shelby
I'm a designer and photographer with a knack for marketing who loves helping creatives and brands get more eyes on their work.
More About Me and My Process
Hi there! I’m a graphic designer with a strong foundation in print and brand identity design, and a growing
focus on digital experiences. I’ve designed complete websites using Figma, combining layout, hierarchy,
and brand storytelling into intuitive, visually compelling interfaces.
I’m proficient in tools like InDesign, Illustrator, Photoshop, and Figma, and I’m expanding my web design
skills every day — learning how to bring digital concepts to life through thoughtful design systems and
user experience best practices.
I see myself as creatively adaptable — someone who brings a sharp eye for design and a willingness to grow
with the right team. I’m excited to contribute to web and brand projects that are both strategic and beautiful,
and to keep evolving as a designer through collaboration and hands-on work.
My design process
Concepts to Creations
1
It All Starts with an Idea
Every successful project begins with a clear vision. I start by understanding what you’re looking for, the core message of your business, and the goals you aim to achieve. This foundational step ensures that the design aligns perfectly with your aspirations.
Client Response
“Where Paws and Pints Meet”
Client Response
Bark & Brew is Tampa’s premier dog-friendly bar, designed for both humans and their four-legged companions. Our mission is to create a vibrant, inclusive space where dog lovers can unwind with a craft beer or a specialty cocktail while their furry friends enjoy our off-leash play area and dog-friendly treats. Located in the heart of Tampa, we blend a relaxed, welcoming atmosphere with high-quality beverages and a range of fun events like doggie meet-ups and themed parties. At Bark & Brew, we believe in celebrating the bond between people and their pets, making every visit a joyful experience for both ends of the leash.
In this stage, we dive into the specifics. You’ll share your business’s wants, needs, and motto. This dialogue helps us grasp your brand’s essence and what sets it apart, allowing us to craft a tailored design strategy.
2
Understanding Your Needs
Branding is at the heart of what I do. We’ll discuss and define your logo, color schemes, typography, and overall style. It’s crucial to understand how you want your customers to perceive your company and the emotions you want to evoke.
3
Crafting Your Brand Identity
With a solid understanding of your brand, we move on to visualizing concepts. I’ll provide mockups for business cards, logos, brochures, and other branding materials. This step ensures that you have a tangible sense of how your brand elements will come together.
4
Presenting Concepts and Mockups
Next, we focus on establishing your online presence. Although I’m not a website builder, I will design the user interface and user experience to ensure your website reflects your brand effectively. I’ll collaborate with developers to bring the design to life seamlessly.
5
Building Your
Digital Presence
With everything in place, we launch your brand into the market. My goal is to ensure that your brand not only looks exceptional but also drives results. Through strategic design, we aim to enhance your visibility and achieve a strong return on investment.
6
Launch and Success
"I randomly stumbled across Bark & Brew’s website after a friend sent me the link, and the vibe instantly pulled me in. The design was fun, clear, and just screamed 'you and your dog need to be here.' It showcased the menu, the dog play zones, and even upcoming events — I knew I had to check it out. Safe to say, it’s now my go-to Friday night hangout with my pup, Baxter!"
— Erica L., Tampa
"I got this postcard in the mail with a picture of happy dogs, a juicy burger, and a coupon for a free local brew — I couldn't resist. The branding and colors totally caught my eye. I came in that weekend, and wow… the food was amazing, the drinks were top-notch, and my dog had the time of his life. The marketing worked, and now I’m hooked!"
— Jared T., St. Pete
"Bark & Brew is everything I didn’t know I needed. The space is perfectly designed for dogs and humans alike — cozy, cool, and full of character. You can tell a lot of love and creativity went into building this place, from the layout to the little branding touches. I’ve met some of my closest neighbors here. It’s more than a bar — it’s a community."
— Savannah M., Tampa Heights
